Today: They came through…

 > The Situation:
A couple of days ago, I told you about a coupon offer that I found in a coupon book (oddly enough). It was from a store called Meridian Meats and Seafood. And. As you may recall, they made me an offer that I could not refuse. So. I took that coupon into the store to check it out. And I am delighted to tell you that they really came through.

 > The Idea:
Several ideas at work here. First, they made the most compelling offer of all. A complete freebie. No strings attached. That was the eight ounce breast of chicken that I told you about. Another idea. How well you are received when you present a coupon. (You know what I mean. An advertiser pays hard cash to advertise an offer. Then. When you present the thing, a staff member looks at you like you’re planning to steal something.) Not this time. The young lady was warm, welcoming—and delighted to accept my coupon—and tell me about the choices I had. A great reception. Third idea. When you get them “in the door and across the floor” with your offer, be sure that you have something compelling to show and tell. They did. I asked about the chicken. The coupon said their feed contains no animal products. I wanted to know more. Were they free range/free run? I asked. “Yes,” they said, “free run.” Any medications/antibiotics used? “No. Not at all.” Okay I said, you got me. I bought a supply of chicken. And they now have a new customer.

 > The Risk:

Hmm. Not very risky. Bold, yes. Risky? Not so much.

 > The Reward:

In my case, their free offer was a total success—a bet that paid off handsomely. And. If I was a betting man, I’d wager that the proprietor, Josh Penner, and his team succeeded in attracting many other brand new customers as well.

 > The Call to Action:

If you’re going to a make an offer, don’t be a wuss. And. When someone claims an offer that you’ve made, fergawdsake treat them like royalty.

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