This week’s idea: “I tell ya – events sell !”

with Neil Godin

In my mail box. A simple black and white flyer. Folded. With the ambitious title, “The Walnut Grove News.” On the cover, photos of ReMax Realtors Dave Robles and partner, who bill themselves as “The Realtors who have SOLD more homes in Walnut Grove than any other Realtor.” (They note that they’ve made 400 sales in the past 5 years. Okay. Credibility established!)

Why am I writing about their Little Folder? Because it contains Big News. On page two they announce that they are once again organizing their annual “Community Garage Sale,” in a local neighborhood that surrounds the James Kennedy elementary school. Fully 40 homes signed on for the event (was this “The Mother Of All Garage Sales?”), held from 9 to 2 last Saturday. Dave and Company stationed themselves at the school, where 75 vehicles stopped to pick up garage sale maps – which were sold by donation – with all proceeds matched by Dave – and then donated to the school. Dave and Company served the visitors coffee and donuts in the morning, then hot dogs and cold drinks in the afternoon).

Now here’s the icing on the donut…

This sounds like fun, doesn’t it? And when I spoke with Dave (just moments ago), he acknowledged that these events (held over the past 10 years in different neighborhoods) really are enjoyable. But he emphasized that they’re also great for business. Not only did he meet a number of potential new clients (making appointments on the spot with some), he said it is always a great opportunity to connect with past clients as well – “and to keep my name out there in a really positive way.”

And. There is another benefit that Dave wasn’t aware of. Two of my neighbors, Dave and Adele, told me they went to the event and loved it – but not just for the garage sales. “What a way to get to know a new area,” Adele said. “We got the feel of the place as a great little community; we met all kinds of people who were hosting garage sales, or helping neighbors with theirs. This kind of introduction couldn’t happen any other way.”

The bottom line: Dave and Adele are now seriously considering that neighborhood as their potential new home – and they’re in the market to buy right now!

Your call to action:

When I told Dave about my neighbors’ thoughts and feelings, he said he hadn’t thought of the event as a way to acquaint people with a new area – but wow, he said, that’s an idea he can really build on. Can you imagine next year’s garage sale maps? Will they have a list of all the amenities in and around the chosen neighborhood? Demographic information on residents? Testimonial comments about the quality of the school and its teachers? Facts and stats of interest?  (As always, the possibilities are limited only by our imagination).

Meanwhile, over to you. It’s time to plan a summer event? Customer appreciation? Barbecue? Host or co-host someone else’s event? Get vendor sponsors to help cover costs? Hey. Why not team up with other businesses – and host “The Mother of All Customer Appreciation Events?” Well. Why Not?

See you on Thursday.

Neil

Ps – Have you registered for my f*re-e TeleSeminar next Tuesday, June 26? If you need a sudden boost in sales, please register right away.  Our fr*e-e one-hour TeleSeminar is titled,To  Heck With The Economy: 3 Powerful Ways to Ramp up Your Sales – Now!” This program will be hot!  To register, and for more details please go to: http://ow.ly/bzeiWAnd please help me spread the word by telling your business friends about the event, and passing on this link.  “Thank You!”

Pps – Jonathan is presenting his incredibly valuable “Social Media 201” workshop on Wednesday, June 27, here in (beautiful) North Langley, BC. Jonathan is getting rave reviews for his workshops – and I know you will receive tremendous value. For full details and to register please go to: http://www.wemakestuffhappen.com/workshops/

Ppps – Be sure to attend Monday night’s final Marketing Dangerously Social Media Challenge Meetup of the season, at Trinity Western University. I’m delighted to tell you that our very own Jonathan Christian from We Make Stuff Happen will be sharing some of the key findings from his new Social Media 201 Workshop.  Jonathan will bring you up to the minute on how to effectively use Facebook as a highly effective marketing platform without ever trying to “sell”. “With the average Canadian spending almost an hour a day on Facebook it’s time to go fishing where all the fish are,” Jonathan says. So pull on your fishing boots; climb into your canoe, and paddle up to this exciting Meetup.  For details and to register please visit:

http://www.meetup.com/The-Marketing-Dangerously-Social-Media-Challenge/events/57488842/

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