This week’s Idea: Huh? Democrat Obama praises a Republican company?

Marvin  4

with Neil Godin Minnesota Republicans were blown away when President Obama went out of his way to salute a Minnesota company (and long time Republican financial supporter) for not laying off any of its 4300 workers during the disastrous Great Recession that is (just about) at an end. Obama said that Marvin Windows and Doors, […]

This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This weeks Idea: Rita Sheloff: “Marketing Machine”

First her van gets attention (note the eyelashes)…

with Neil Godin I met Marketing Dangerously member Rita Sheloff when she worked with one of my sales coaching clients, Hills Foods (purveyors of exotic meats and wild game), here in Coquitlam, BC., and I remember her telling me that she had a little business on the side. But. Since leaving Hills last October, her […]

This weeks Idea: NDP Dog Sweaters-Auf the Wahl…

Matt Toner and his barkin’ brigade. 
Photo by The Province.

with Neil Godin A photo. In the Province newspaper. One of the local rags here in OurTown (Vancouver, Canada). That I had to tell you about. So pull in your chair and listen up (please)… How do you campaign when campaigning can’t be done?  The photo is a picture of Matt Toner, a political candidate […]

This weeks Idea: In this story the plot sickens (er, thickens)…

sorry we're open--public domain

with Neil Godin It’s an email. From friend, neighbor and Marketing Dangerously member, Peter Holland. About an email that Peter received from a friend in Britain. About one of the most bizarre examples of customer disservice that I’ve ever come across.  Here. You be the judge… He just wanted to cut a board in half […]

This weeks Idea: Caution. This blog post contains content viewers may find offensive.

Immaculately Conceived Ice Cream Ad

with Neil Godin In my relentless search for examples of dangerous marketing, I have just discovered something that is sure to disgust some of our readers – particularly if you happen to be of the Catholic persuasion. If that’s you please don’t look at the photo below, as you are (almost) certain to find it […]

This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?

Daniel Arbour, Chair of the Canadian Model Forest Network explains

the “ThisForest” program to wood product manufacturers in Vancouver

Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well.  “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there […]

This weeks Idea: This picture is worth “way” more than a 1000 words!

“The Wilderness,” is a 6x10-foot romantic log cabin
hand hewn by A Fine Logbuilding Co. Ltd. in Chilliwack, BC.

with Neil Godin First the picture. Then the story. So here’s the picture… Isn’t that phenomenal? You’re looking at a log cabin made the old way – before logs were peeled and cut to fit – the way cabins had to be made when trappers and explorers had to build shelter with few tools and […]