Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Today: “Got Space?”

 > The Situation: I just passed a business called Econo Storage in Langley, B.C. Out front: a reader board sign that reads: “That spare room. Want it back?” And I thought, wow, what a compelling message.  > The Idea: The idea here is “feature vs. benefit” in advertising. Normally these ministorage operations advertise “first month […]

Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: Ab Fab Desserts? “Absolutely Fabulous!”

 > The Situation: A (big) room full of business people. At our sold-out seminar last week (on recession-proof marketing). In New Westminster, BC. This was an afternoon seminar that went longer than our usual (all the way from 1 to 5). Which is good. Except that this time I had forgotten to buy energy bars […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]