This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

You could do this…


Imagine seeing this photo on a cement truck! Flippin’ through Google Images. (It’s one way I take a break.) Lookin’ for creative ads. And I get really excited when I find a gem like this one. Here have a good look (the caption reads, Cemex Fast Drying Concrete):     Isn’t that exciting? Can you […]

Old red phone booth makes Nova Scotia winery famous


Old red phone booth makes Nova Scotia winery famous   Are you old enough to remember when highway gas stations attracted customers (and their kids) with signs that read, “STOP AND SEE THE WILD BEAR.” (Hey, neither am I J).  It was a disgusting and horrible thing to do to the bears that were penned […]

Idea of The Week: Want a fun way to use social media for self promotion?

>The Situation: I know, I know. We’re only supposed to write about social media marketing on Thursdays. But this is too good to put off. I just received an email from our web apps wizard (apps means applications, as you know), Brad Bates. Brad writes to inform me that my colleague, Jonathan Christian, now has […]

Idea of The Week: Have you tried word of mouse advertising?

>The Situation: Here at MD we love Kiva, the organization that makes micro-loans to budding entrepreneurs in the developing world (or what MD member, Jennifer Holland, calls ‘the majority world’). Why do we love Kiva? Two reasons. One, they’re not a typical charity – when you contribute money, you make a loan to a deserving […]

Idea of The Week: Social media and the net: a passing fad?

>The Situation: Jackson Triggs. A major Canadian winery. Just announced the introduction of their new label design, ‘Unity.’ Looks good. Why do I tell you this? Because. In their full page ad, there isn’t a word about the company. Or where they’re located. There’s no telephone number. No address. Their website is listed – but […]

Idea of The Day: How did George Moen hijack the Olympics?

>The Idea: As everybody knows, the IOC slammed any business with a cease-and-desist if they tried to hitchhike on anything related to the Vancouver Olympic Games. Did their embargo work? No. One local business that beat the ban: Blenz Coffee. Blenz was one of “The Gang of Five” Canadian brands that associated themselves with the […]

Idea of The Week: It’s day one. And we have lift-off!

> The Situation: Saturday. The Hampton Inn. Langley, BC (Metro Vancouver) Canada. Our first Meetup – and the official launch of our 90-day Social Media Challenge. A full house, despite the warm and sunny weather. And Shane Gibson (co-author of the social media tome, ‘Sociable!’) entertained, educated and inspired us. Perfect. And now it’s Day […]

Idea of The Day: Everything old is new again?

> The Idea: Quote from a realtor: “Everyone who contacts me…started off by going to my website. They’ve all read about me online. It’s all about exposure (on the net).” These are the words of David Batori, a Re/Max realtor – speaking to The National Post newspaper. And. Here is another quote – this time […]