This week’s Idea: Huh? Democrat Obama praises a Republican company?

Marvin  4

with Neil Godin Minnesota Republicans were blown away when President Obama went out of his way to salute a Minnesota company (and long time Republican financial supporter) for not laying off any of its 4300 workers during the disastrous Great Recession that is (just about) at an end. Obama said that Marvin Windows and Doors, […]

This weeks Idea: Rita Sheloff: “Marketing Machine”

First her van gets attention (note the eyelashes)…

with Neil Godin I met Marketing Dangerously member Rita Sheloff when she worked with one of my sales coaching clients, Hills Foods (purveyors of exotic meats and wild game), here in Coquitlam, BC., and I remember her telling me that she had a little business on the side. But. Since leaving Hills last October, her […]

This weeks Idea: NDP Dog Sweaters-Auf the Wahl…

Matt Toner and his barkin’ brigade. 
Photo by The Province.

with Neil Godin A photo. In the Province newspaper. One of the local rags here in OurTown (Vancouver, Canada). That I had to tell you about. So pull in your chair and listen up (please)… How do you campaign when campaigning can’t be done?  The photo is a picture of Matt Toner, a political candidate […]

This weeks Idea: In this story the plot sickens (er, thickens)…

sorry we're open--public domain

with Neil Godin It’s an email. From friend, neighbor and Marketing Dangerously member, Peter Holland. About an email that Peter received from a friend in Britain. About one of the most bizarre examples of customer disservice that I’ve ever come across.  Here. You be the judge… He just wanted to cut a board in half […]

This weeks Idea: Caution. This blog post contains content viewers may find offensive.

Immaculately Conceived Ice Cream Ad

with Neil Godin In my relentless search for examples of dangerous marketing, I have just discovered something that is sure to disgust some of our readers – particularly if you happen to be of the Catholic persuasion. If that’s you please don’t look at the photo below, as you are (almost) certain to find it […]

This weeks Idea: This picture is worth “way” more than a 1000 words!

“The Wilderness,” is a 6x10-foot romantic log cabin
hand hewn by A Fine Logbuilding Co. Ltd. in Chilliwack, BC.

with Neil Godin First the picture. Then the story. So here’s the picture… Isn’t that phenomenal? You’re looking at a log cabin made the old way – before logs were peeled and cut to fit – the way cabins had to be made when trappers and explorers had to build shelter with few tools and […]

This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]