This weeks Idea: Giant snake on city bus rocks Copenhagen

Giant Snake on Copenhagen Bus

with Neil Godin I love everything about it. The shock value. The technology.  The creative thinking. And the public reaction. Here. Look at this… Now does that – or does that not – look like an actual boa constrictor wrapped around that bus? Look at the detail. The 3D ride-wrapping graphics. And the drama – […]

This weeks Idea: Now “This” is Roadside Marketing!

Ultra - Van - final

with Neil Godin Walking down the street. Here in beautiful downtown Langley, BC. When I’m stopped in my tracks by…this:   “This” is a 1946 Chevrolet Panel Delivery Vehicle owned and restored by Randy O’Grady of Ultra Digital Printing and Signs, here in Langley. What a traffic stopper!  When I returned to my home office […]

This weeks Idea: You’ve got to be visible – but “this” visible?

Hong Kong street scene. Should our streets be this colorful?

with Neil Godin  An email. From Marketing Dangerously member Len McCormick. With tongue firmly in cheek he writes: “Here are some marketers who know all about getting the message out.  They obviously also don’t have any signage restrictions.  Perhaps we should lobby politicians for changes that will ensure all of our streets can be this vibrant?” Len […]

This weeks Idea: You’ve got to be visible – no matter what it takes!

An anonymous coffee shop survives because of this sign.

with Neil Godin Driving. On my way to work with one of my favorite clients. M&R Environmental. Here in (beautiful) Burnaby, BC. When my car came to a sudden stop. On its own (I swear). And then swerved toward the curb. And then parked. All by itself. Just so I could get out and take […]

This weeks Idea: Rita Sheloff: “Marketing Machine”

First her van gets attention (note the eyelashes)…

with Neil Godin I met Marketing Dangerously member Rita Sheloff when she worked with one of my sales coaching clients, Hills Foods (purveyors of exotic meats and wild game), here in Coquitlam, BC., and I remember her telling me that she had a little business on the side. But. Since leaving Hills last October, her […]