This weeks Idea: You’ve got to be visible – but “this” visible?

Hong Kong street scene. Should our streets be this colorful?

with Neil Godin  An email. From Marketing Dangerously member Len McCormick. With tongue firmly in cheek he writes: “Here are some marketers who know all about getting the message out.  They obviously also don’t have any signage restrictions.  Perhaps we should lobby politicians for changes that will ensure all of our streets can be this vibrant?” Len […]

This weeks Idea: You’ve got to be visible – no matter what it takes!

An anonymous coffee shop survives because of this sign.

with Neil Godin Driving. On my way to work with one of my favorite clients. M&R Environmental. Here in (beautiful) Burnaby, BC. When my car came to a sudden stop. On its own (I swear). And then swerved toward the curb. And then parked. All by itself. Just so I could get out and take […]

This week’s idea: Okay. “This” is Roadside Marketing!

Roadside Hockey sign in Langley, BC

with Neil Godin It stopped me in my tracks. I pulled a left. Into a cul de sac. Turned and went back up the street. Turned into a dusty parking lot. Stopped the car. Grabbed my iPhone. Jumped out and captured this: Are you as excited as I am? Isn’t this brilliant? It isn’t really […]