This weeks Idea: Can you solve this puzzle?

Onside Rest - 1 - Smaller

with Neil Godin I’ve driven by the two buildings numerous times. But this time, I stopped. Got out of the car. Took pictures. And thought about it again. Here, look at the photos, and then I’ll tell you what’s puzzling me.    Left, Onside Restoration’s main building on Grandview Highway in Vancouver. Centre, a photo […]

This Weeks Idea: Now “this” is a guarantee!

Hope-Wilderness-Adjust + Crop + Vertical-brighter

with Neil Godin Had a meeting this morning. With one of my all time favorite marketing and sales coaching clients. Eric Menard. Master log and timber builder, and proud and humble owner of finelogbuilding.com, a local (Chilliwack, BC) company. Fine Log designs and builds anything (and everything) to do with natural logs and heavy timbers […]

This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?

Daniel Arbour, Chair of the Canadian Model Forest Network explains

the “ThisForest” program to wood product manufacturers in Vancouver

Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well.  “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there […]

This week’s Idea: This hockey rink goes out of its way to thank supporters. Do you?

Hockey Rink Ads - Sharpening

with Neil Godin Talking amateur hockey one day with one of its prime movers and shakers on Vancouver Island, friend and client Lorne Winship of Pacific Homes. (Where they design and build custom homes – sustainably – in their climate-controlled plant, instead of on your building site). Somehow we got onto the topic of ice […]

This weeks Idea: Log home builder builds an engineering wonder at UBC

OLYMPUS DIGITAL CAMERA

with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

This week’s idea: A direct mail piece that oozes credibility!

Tracey Bosch-Langley's #1 Realtor

with Neil Godin Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above […]