Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Smith Construction takes references to a whole new level!

>The Idea: I’ve never seen anything like it. In this case ‘it’ is a letter. From Greg Smith of Smith Construction (in Coquitlam, BC). With a sheet of paper attached, listing 22 companies that Smith Construction has worked for. On the left, the list of companies. In the middle, a list of the CEO’s, owners, […]

Idea of The Week: Where would you walk slowly and touch everything?

 > The Situation: South Granville Street. Vancouver. A sunny Saturday. Perfect day for lunch at Ouisi (pronounced wheez-ee), which is short for Louisiana, which is short for spicy hot, delicious food), and a little walkabout. Which brings me to this week’s item.  > The Idea: The idea this week is to do exactly the opposite […]

Idea of The Week: A big idea, shrunk to fit!

 > The Situation: You may not be excited about a contest called “Hockeyville Canada 2010” (especially if you live elsewhere). But. If you were one of the 700+ citizens of tiny Lawrenceville, Nova Scotia, you would be very, very excited. Why? Because you are about to find out whether or not your town won the […]

Idea of The Week: How to make it impossible to say no!

 > The Situation: An email. From MD regular, Tom Duguay of Chartex, the distribution/packaging/palleting experts in Edmonton. It reads: “Got a call from COSTCO. The rep wanted to know if they could come by and make a presentation to our staff about membership.” Tom continued: “COSTCO is a great store. But who wants to spend […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Idea of The Week: This guy saved my life!

 > The Situation: On the phone. With Barry Tupper of FPInnovations in Halifax. Planning a seminar series for his members (people who make beautiful things out of wood before they sell it) in Newfoundland. This is exciting. A chance to get back to the rock. But that’s not today’s item. The item is a little […]

Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Today: Want to succeed? Stop going to work!

 > The Situation: Billy Carpenter. Wine expert. Sommelier. Proprietor of Vin de Garde Cellar Systems in Vancouver–and a brand new marketing client. At our first meeting Billy said, "we’re doing okay, but I’m worried — because the phone has stopped ringing." Then we need to get you away from the phone, I said. He looked […]

Today: “If you survive your first heart attack…”

 > The Situation: Imagine an ad that reads like this: "If you survive your first heart attack, you ‘will’ change your eating and exercise habits. Or. You could change them now. Your choice." Whaddya think? Pretty compelling? If we were serious about health care (we’re not!), you’d see ads like this everywhere. And. Instead of […]