Idea of The Week: You – an Olympic racer?

>The Situation: If you’re like most of us, the thought of gettin’ down to the gym doesn’t exactly lift you up. But look at this. If you join Vancouver’s newest fitness center – at the Richmond Olympic Oval – you’re not going for a workout – you’re heading for head to head competition with the […]

Idea of The Week: Fitness Town Challenge raises brand awareness – and $17k for charity!

>The Situation: An email. From MD regular, Jimmy Gray, of The Portables. Introducing me to Sandy Gerber of NEXT Marketing and Design – and to Sandy’s client, Dai Manuel, COO of Fitness Town Stores. The email also alerted me to the news that Gerber/Manuel collaborated on a just-completed 90-day Fitness Town Challenge that raised more […]

Idea of The Day: How did George Moen hijack the Olympics?

>The Idea: As everybody knows, the IOC slammed any business with a cease-and-desist if they tried to hitchhike on anything related to the Vancouver Olympic Games. Did their embargo work? No. One local business that beat the ban: Blenz Coffee. Blenz was one of “The Gang of Five” Canadian brands that associated themselves with the […]

Idea of The Week: Bring this coupon with you.

 > The Situation: I shop at Meridian Meats and Seafood, a small chain of four stores here in the Fraser Valley area of Metro Vancouver. On a recent visit, I entered an enter-to-win contest. My entry didn’t win (of course), but that’s not the story.  > The Idea: The story is the little invitation printed […]

Idea of The Day: This just happened…

> The Idea: A call from a woman named Nasro. Just a moment ago. To thank me for my contribution to Médecins Sans Frontières/Doctors Without Borders – during the Haitian crisis (which is far from over). “And now,” she said, “we want to know if you would like to continue as a monthly supporter.” My […]

Idea of The Week: Any excuse will do – and I mean it!

 > The Situation: I mean it. Just about any excuse will do when you’re serious about attracting new customers. Any excuse to do what? To give ‘em a compelling reason to try you – or to try you out ‘again’ if they’ve sampled, but still haven’t bought. Here’s an excellent example.  > The Idea: It’s […]

Idea of The Week: A hundred Dollar Hamburger? Believe it!

 > The Situation: An invitation. From neighbor and regular MD contributor, Sandi Gray. To watch the season premiere of Celebrity Apprentice. I go. We watch. It’s fun. And (of course) we talk about Marketing Dangerously. Why?  > The Idea: Because it was dangerous for the men’s team to price their burgers at $100 per – […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Idea of The Week: This guy saved my life!

 > The Situation: On the phone. With Barry Tupper of FPInnovations in Halifax. Planning a seminar series for his members (people who make beautiful things out of wood before they sell it) in Newfoundland. This is exciting. A chance to get back to the rock. But that’s not today’s item. The item is a little […]

Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]