This week’s idea: Okay. “This” is Roadside Marketing!

Roadside Hockey sign in Langley, BC

with Neil Godin It stopped me in my tracks. I pulled a left. Into a cul de sac. Turned and went back up the street. Turned into a dusty parking lot. Stopped the car. Grabbed my iPhone. Jumped out and captured this: Are you as excited as I am? Isn’t this brilliant? It isn’t really […]

Idea of The Week: Now ‘this’ is an eye-catcher!

>The Situation: Last week, I talked about communities branding themselves as having “The World’s Biggest Hockey Stick,” (or Easter Egg, or Fly Rod) – and I mentioned a western apparel store that boasts “The World’s Largest Cowboy Boot” – standing right outside its door. Today, another example, this time closer to home. If you live […]

Idea of The Week: Who’s got the biggest one?

We’re back. (Hope you missed us.) Special Note: The social media challenge resumes tomorrow and our next Social Media Challenge Meetup gathering will be held this Saturday morning. Please scroll down for details. And please forward this message to everyone you know who needs to become social media savvy. >The Situation: Size matters. Vacationers travel […]

Idea of The Week: Okay. Enough’s enough.

 > The Situation: The Olympics. Right here in OurTown, Vancouver, Canada. Starting this Friday. But the locals don’t have our game faces on – at least not yet. Why? Because we’re being bullied by bureaucrats; terrorized by traffic restrictions, and stunned by the stupidity of the IOC (who had to back down today, after ordering […]

Today: “Got Space?”

 > The Situation: I just passed a business called Econo Storage in Langley, B.C. Out front: a reader board sign that reads: “That spare room. Want it back?” And I thought, wow, what a compelling message.  > The Idea: The idea here is “feature vs. benefit” in advertising. Normally these ministorage operations advertise “first month […]

Today: “Just change your mind…”

 > The Situation: Brand new client. Successful storefront business. A (very) small consulting/coaching project, but great fun. Challenge: How to increase walk-by and drive-by traffic. No problem.  > The Idea: Two ideas today. The first idea is "eye catching"–doing things to catch the eye of passers-by. My first suggestion: A car-topper–a car-top sign (with balloons) to […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: Is Vancouver hosting an athletic event?

 > The Situation: I’m driving into Vancouver. I’m looking straight ahead. I’m trying not to see the “Welcome to Vancouver” sign—just over there to my right, on Grandview Highway. I’m almost past it. I’m going to pass it without looking this time. No. Darn. I couldn’t do it.  > The Idea: The idea is understating […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]