Today: “May I help you?”

 > The Situation: A radio interview. On My first internet radio interview. And I really enjoyed my hour-long chat with Marilyn Anderson, host of a show called “People, Books and Biz” with (of course) Marilyn Anderson. The highlight of the show (for me) was sharing a little story about a menswear store that was […]

Today: “Just change your mind…”

 > The Situation: Brand new client. Successful storefront business. A (very) small consulting/coaching project, but great fun. Challenge: How to increase walk-by and drive-by traffic. No problem.  > The Idea: Two ideas today. The first idea is "eye catching"–doing things to catch the eye of passers-by. My first suggestion: A car-topper–a car-top sign (with balloons) to […]

Today: “You’re on the air…”

 > The Situation: Jonathan Christian. Our Special Events Coordinator. The man you call when you’re planning a conference, seminar or annual meeting—and you would like me to speak. When I spoke to Jonathan yesterday, I complimented him on his telephone voice mail message. Bright. Upbeat. Welcoming. I said. Thank you, he answered, and then went […]

Today: “What a deal!”

 > The Situation: Yesterday I shared an example of “shopping list selling” at Home Depot (where they displayed a poster telling shoppers what else they need to buy if they plan to lay corrugated roofing. Remember?) Well, that story reminded me of another story, and here it is. The scene was a Windsor Plywood Store—somewhere […]

Today: “Juice samples at Office Depot?”

 > The Situation: Shopping. At Office Depot in Langley, BC. When around the corner of the computer accessories aisle comes…a young lady with a tray of juice samples. Juice samples? At an office supply store? Okay. “Whatcha got?” I ask. “Jugo Juice samples,” she smiled. Nice.  > The Idea: The idea is action. You can […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “No occasion…just a chocolate.”

 > The Situation: I just left Bosa Foods, the great Italian style super mercado, off Boundary Road in Vancouver. I love the ambience of this place. The cheeses. The breads. The olive oils. The deli. The outdoor café—especially on a warm sunny day (does anyone remember those?). And…now I have a story about Bosa that […]

Today: “The housekeeper did it…”

 > The Situation: Yesterday, I said I would tell you the tale of how an idea tossed out at a brainstorm session—by a member of the housekeeping staff—kept a Victoria hotel from going under. Ready? Here’s the story. Once upon a time, during the monster recession of the early 1980s—the worst recession since The Great […]

Today: “The halibut was to die for…”

 > The Situation: I was just re-reading a marketing dangerously article that I wrote recently about the store clerk at Whole Foods who was a walking encyclopedia about her company (even able to rattle off that day’s stock price). That story reminded me of this one. I was speaking in Palm Springs, at a Western […]

Today: “I really like your shoes…”

 > The Situation: Just in from a round of shopping. At the last store I visited, the salesclerk stopped as she approached me. “Oh,” she said, “I really like your shoes.” Well, thank you, I replied. “Spanish?” she asked. “No, Italian, I replied.” (Hey, I think they’re Italian; I don’t really know.) In any event, […]