Idea of The Week: You stayed tuned – so here are the details…

 > The Situation: Well. I asked you to stay tuned for details of our first MD MeetUp (and the launch of our Marketing Dangerously 90-Day Social Media Challenge). And here you are. So, here are the details.  > The Idea: The idea is to ‘do’ what we know we ought to do to. In this […]

Idea of The Week: Ready for a challenge?

 > The Situation: It’s Sunday. High Noon. At the Sandbar Restaurant in Vancouver. And I’m surrounded by a group of (very) dangerous marketers – all leaders in Social Media Marketing. So. Why are we gathered?  > The Idea: Well, I’ve asked this gaggle of Googlers (and Tweeters and YouTubers) to gather so I could ask […]

Idea of The Day: Everything old is new again?

> The Idea: Quote from a realtor: “Everyone who contacts me…started off by going to my website. They’ve all read about me online. It’s all about exposure (on the net).” These are the words of David Batori, a Re/Max realtor – speaking to The National Post newspaper. And. Here is another quote – this time […]

Idea of The Week: A big idea, shrunk to fit!

 > The Situation: You may not be excited about a contest called “Hockeyville Canada 2010” (especially if you live elsewhere). But. If you were one of the 700+ citizens of tiny Lawrenceville, Nova Scotia, you would be very, very excited. Why? Because you are about to find out whether or not your town won the […]

Idea of The Week: Any excuse will do – and I mean it!

 > The Situation: I mean it. Just about any excuse will do when you’re serious about attracting new customers. Any excuse to do what? To give ‘em a compelling reason to try you – or to try you out ‘again’ if they’ve sampled, but still haven’t bought. Here’s an excellent example.  > The Idea: It’s […]

Idea of The Day: This is perfect. Have a look…

> The Idea: This is perfect. It’s an email from friend and MD member, Stephen Lin. Of 2Q Creations, a visual design agency. Here in Vancouver, Canada. I’ve been advising MD readers (and my ‘live’ clients and audiences) to get on board the O-Train – one way or another – now that the games are […]

Today: “Sock and awe” game’s a big hit!

 > The Situation: A few week’s ago US Prez George Bush dodged a leathery bullet—when a young Iraqi journalist threw his shoes at him during a press conference.  Bad news for the journalist (still in jail). Good news for internet marketer Fubra World in England. Within hours of the shoe pitch, Fubra’s programmers posted a […]

Today: “31 Days of the Dragon…”

 > The Situation: If you’re reading this before breakfast, turn off the toaster, and pay attention. (Yes, your cell phone too. Go on. Turn it off.) Okay, now we’re ready. Today’s article is a tough one. If you are like most MD members, you do not use “social media” (remember that term) to market your […]

Today: What is Shane Gibson doing in my in box?

 > The Situation Shane Gibson. President of KBI International. Super sales pro. Super sales trainer. Entertaining and engaging professional public speaker—and a great guy. So. What is he doing in my in box? Ah, he’s inviting me to his October Sales Performance “Meetup” in Vancouver. And I want to share the story of his invitation, […]

Today: An ecommerce idea that fits to a T…

> The Situation Because you’re reading this I know where you are…don’t move…you are right where you need to be…in order to go to a website called… http://www.threadless.com. Please go there now. We’re waiting. Are you there yet? Okay. You are looking at one of the most intensive—and successful—interactive ecommerce sites on the net. Doesn’t […]