This weeks Idea: Grown up kids at home? Here’s a way out!

A “Parental Advisory” ad by Pilothouse

with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question:  “Does humor sell?”  I […]

S – x between buildings? Now “this” is marketing dangerously!

This “apology” was followed by the following (not so apologetic) text. Here. Read on…

with Neil Godin You won’t be able to read the text in the photo below, so here, let me read it for you: “The advertising campaign stating that ‘The Rolston was So Enticing Other Buildings Want To Have S – x  With It’ was considered alarming by a number of people. Yes, we did sell […]

This weeks Idea: A turkey is a turkey is a turkey – no more!

JD Farms’ insulated and branded turkey bag.

with Neil Godin I’ve been (unintentionally) saving this for you. I say unintentionally because I had tucked it away and just remembered that I want to tell you about it.  “It” being one of the cleverest (is that a word?) examples of creative packaging that I’ve ever encountered. Here. Have a look… This is the […]

This week’s Idea: Direct Mail is Dead. Long Live Direct Mail!

Dave Dubeau - direct mail in clear plastic

with Neil Godin In my (snail) mail box – an (other) package from Dave Dubeau.  I mean “another” package because I get many packages from Dave. And I mean an “other” package because this is like no “other” package that I’ve ever seen. Lemme explain. No. First lemme show you: Dave, who runs two very […]