Today: Ab Fab Desserts? “Absolutely Fabulous!”

 > The Situation: A (big) room full of business people. At our sold-out seminar last week (on recession-proof marketing). In New Westminster, BC. This was an afternoon seminar that went longer than our usual (all the way from 1 to 5). Which is good. Except that this time I had forgotten to buy energy bars […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: “I coulda cried…”

 > The Situation: I’m out shopping (again). This time at Home Depot in Langley, BC. When. To my great surprise. (My delight. My OMG.) I see a poster. Tied to a rack full of corrugated metal roofing. That reads as follows: “Don’t forget the following items when laying corrugated roofing.” Then it provides a check […]

Today: A simple little thing…

 > The Situation: Lunching at my favorite Chinese Restaurant. The owner comes by. Admonishes me for being a workaholic (I always bring homework with me). I ask him, “are you feeling the recession?” Big time, he replies. What does that look like in your case? I ask. Biggest effect, he tells me, is on home […]

Today: Now “this” is a fridge magnet!

 > The Situation: Off to ABBA Dental Wellness Centre yesterday, for my regular cleaning and check-up. Always a great trip because they are a client as well as my dentist, and we’re a bit like family. On this trip, I brought along a brief one-page summary of marketing suggestions for 2009. And. Much to my […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called scaryideas.com. The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: Is Vancouver hosting an athletic event?

 > The Situation: I’m driving into Vancouver. I’m looking straight ahead. I’m trying not to see the “Welcome to Vancouver” sign—just over there to my right, on Grandview Highway. I’m almost past it. I’m going to pass it without looking this time. No. Darn. I couldn’t do it.  > The Idea: The idea is understating […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: We can learn from city hall?

 > The Situation: Granville and Broadway. Vancouver. One of the city’s busiest intersections. Hustle. Bustle. Traffic. Buses. Horns. Lights. Noise. People crossing in all directions. People dying.  > The Idea: Yes, people die here. The intersection is one of the worst in the city for pedestrian deaths. But. In a burst of creative thinking that […]