Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Idea of The Week: This guy saved my life!

 > The Situation: On the phone. With Barry Tupper of FPInnovations in Halifax. Planning a seminar series for his members (people who make beautiful things out of wood before they sell it) in Newfoundland. This is exciting. A chance to get back to the rock. But that’s not today’s item. The item is a little […]

Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: “You’re on the air…”

 > The Situation: Jonathan Christian. Our Special Events Coordinator. The man you call when you’re planning a conference, seminar or annual meeting—and you would like me to speak. When I spoke to Jonathan yesterday, I complimented him on his telephone voice mail message. Bright. Upbeat. Welcoming. I said. Thank you, he answered, and then went […]

Today: “I coulda cried…”

 > The Situation: I’m out shopping (again). This time at Home Depot in Langley, BC. When. To my great surprise. (My delight. My OMG.) I see a poster. Tied to a rack full of corrugated metal roofing. That reads as follows: “Don’t forget the following items when laying corrugated roofing.” Then it provides a check […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today:“Fries with that bicycle?”

 > The Situation A bit of nostalgia. I was asked to help outside sales reps ramp up their numbers at Norco Bicycles a few years back. And I just stumbled on a newsletter that Norco circulated to its independent bicycle dealer (IBD) customers when I was working with them. And. The newsletter reminded me of […]