This weeks Idea: In this story the plot sickens (er, thickens)…

sorry we're open--public domain

with Neil Godin It’s an email. From friend, neighbor and Marketing Dangerously member, Peter Holland. About an email that Peter received from a friend in Britain. About one of the most bizarre examples of customer disservice that I’ve ever come across.  Here. You be the judge… He just wanted to cut a board in half […]

Today: “Do this, get that,” New York style.

 > The Situation: A write up in the Vancouver Sun. Headline: Love and Marriage in The Big Apple. And here’s the story. Like city hall weddings in any other city hall, city hall weddings in New York City were pretty dreary affairs—conducted in grey bureaucratic offices—by grey bureaucratic bureaucrats. But that was then. Now, The […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: “No occasion…just a chocolate.”

 > The Situation: I just left Bosa Foods, the great Italian style super mercado, off Boundary Road in Vancouver. I love the ambience of this place. The cheeses. The breads. The olive oils. The deli. The outdoor café—especially on a warm sunny day (does anyone remember those?). And…now I have a story about Bosa that […]

Today: “Ho, Ho, Ho, and Merry Christmas (or…)”

 > The Situation: It’s (almost) Christmas, 2008. And we at MD want to wish every one of you a warm and wonderful holiday season—whether that means Christmas. Or Hanukah. Or just a wonderful time with family and friends. We also want to thank you for a great year here at MD. We finally achieved our […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “You’ll sleep better at night…”

 > The Situation: Yesterday, I told you about a company called Syncra Wood Products, in McBride, BC, that makes certain its custom millwork customers are satisfied—by having them come in and watch while their work is done. And. I said that I would tell you another story today, that builds on their example. So. Here’s […]