Today: You think it’s tough in “your” business…

 > The Situation: An email forwarded from MD member and advertising guru Jon Elton. From Steven Griffin. Publisher of Homes and Cottages Magazine. And it reads… "You think times are tough? Try selling advertising!" Yeh. Now there’s an industry that’s hurting!  > The Idea: Steven is fighting back with an interesting campaign. He’s pitching potential […]

Today: “Why don’t they return my call?”

 > The Situation: The following narrative (pretty much) re-states what one of my marketing clients told me today about a frustrating situation that you may be able to relate to. Listen in. “When this guy called,” my client said, “he sounded like a long lost friend. He said that he had received quotes from three […]

Today: “What a deal!”

 > The Situation: Yesterday I shared an example of “shopping list selling” at Home Depot (where they displayed a poster telling shoppers what else they need to buy if they plan to lay corrugated roofing. Remember?) Well, that story reminded me of another story, and here it is. The scene was a Windsor Plywood Store—somewhere […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: A simple little thing…

 > The Situation: Lunching at my favorite Chinese Restaurant. The owner comes by. Admonishes me for being a workaholic (I always bring homework with me). I ask him, “are you feeling the recession?” Big time, he replies. What does that look like in your case? I ask. Biggest effect, he tells me, is on home […]

Today: Recession? What recession? (Part 1: Fear helps!)

 > The Situation: When our events coordinator, Jonathan Christian, asked star DJ (and president of Spitfire Studios Network), Adam Bradley, how he is handling the downturn in the economy, Adam replied, simply, “fear and intimidation.” Huh?  > The Idea: The idea, Jonathan told me, is that when people call Adam to ask about DJ services […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: We can learn from city hall?

 > The Situation: Granville and Broadway. Vancouver. One of the city’s busiest intersections. Hustle. Bustle. Traffic. Buses. Horns. Lights. Noise. People crossing in all directions. People dying.  > The Idea: Yes, people die here. The intersection is one of the worst in the city for pedestrian deaths. But. In a burst of creative thinking that […]