This week’s Idea: Sick of being dumped by prospects who don’t return your calls?

The Scream

with Neil Godin  I wrote recently about ways to make contact with prospects who don’t respond to your emails. This is a huge problem. In fact, if you haven’t been dumped by prospects who get you to do a lot of work and then stop responding to your emails or returning your calls, then you’re […]

This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Sick of getting no reply to your emails?

The Scream, an 1893 painting by Edvard Munch. Ever feel this way?

with Neil Godin  One of my favorite clients. On the phone. Frustrated. Confused. Resentful. Why? “It’s maddening,” he said. “A prospective customer called me…told me he wants to get to work with me right away. He’s out of town. I told him I have other work to do in his area, and would get back […]

This weeks Idea: Don’t sit at “that” desk!

Leading Edge

with Neil Godin This week. Short and sweet. But brilliant. Here’s the story… A reception. To celebrate the winners of the Surrey Board of Trade’s annual “25 Under 25” awards, a gala event for young people who have already made a significant contribution to their community. (Thanks for the invite, Anita Huberman, CEO of the […]

Idea of the Week: Take control of the selling/buying process

with Neil Godin Just got off the phone with a new sales and marketing coaching client. “So frustrating,” he groaned. “So frustrating.” (Long pause). And then he went on to tell me a sad, sad story that I have heard so many times before. Has what happened to him ever happened to you? Have you […]

Idea of The Week: You – an Olympic racer?

>The Situation: If you’re like most of us, the thought of gettin’ down to the gym doesn’t exactly lift you up. But look at this. If you join Vancouver’s newest fitness center – at the Richmond Olympic Oval – you’re not going for a workout – you’re heading for head to head competition with the […]

Idea of The Day: How did George Moen hijack the Olympics?

>The Idea: As everybody knows, the IOC slammed any business with a cease-and-desist if they tried to hitchhike on anything related to the Vancouver Olympic Games. Did their embargo work? No. One local business that beat the ban: Blenz Coffee. Blenz was one of “The Gang of Five” Canadian brands that associated themselves with the […]

Idea of The Week: Bring this coupon with you.

 > The Situation: I shop at Meridian Meats and Seafood, a small chain of four stores here in the Fraser Valley area of Metro Vancouver. On a recent visit, I entered an enter-to-win contest. My entry didn’t win (of course), but that’s not the story.  > The Idea: The story is the little invitation printed […]

Idea of The Week: How to make it impossible to say no!

 > The Situation: An email. From MD regular, Tom Duguay of Chartex, the distribution/packaging/palleting experts in Edmonton. It reads: “Got a call from COSTCO. The rep wanted to know if they could come by and make a presentation to our staff about membership.” Tom continued: “COSTCO is a great store. But who wants to spend […]

Idea of The Day: This just happened…

> The Idea: A call from a woman named Nasro. Just a moment ago. To thank me for my contribution to Médecins Sans Frontières/Doctors Without Borders – during the Haitian crisis (which is far from over). “And now,” she said, “we want to know if you would like to continue as a monthly supporter.” My […]