Today: We can learn from city hall?

 > The Situation: Granville and Broadway. Vancouver. One of the city’s busiest intersections. Hustle. Bustle. Traffic. Buses. Horns. Lights. Noise. People crossing in all directions. People dying.  > The Idea: Yes, people die here. The intersection is one of the worst in the city for pedestrian deaths. But. In a burst of creative thinking that […]

Today: “Talk about a cliff hanger..!”

 > The Situation: Christmas sales may have been down 35 to 40% across the board this year—but not at Mad Dog Source for Sports in Vancouver. Mad Dog owner, Randy (“Mad Dog”) Bishop, kept his numbers up by repeating a sales promotion at his suburban Langley and Abbotsford stores, that has been wildly successful for […]

Today: “May 2009 be your best year ever!”

 > The Situation: It’s a brand new year. And here at MD we’re excited. Why? Because at long last we’re ready to launch “Marketing Dangerously Gold.” MD Gold is the paid membership version of your e-letter/blog—and it adds huge value to the basic version. But wait. Don’t panic. The free version will continue—it will simply […]

Today: “Ho, Ho, Ho, and Merry Christmas (or…)”

 > The Situation: It’s (almost) Christmas, 2008. And we at MD want to wish every one of you a warm and wonderful holiday season—whether that means Christmas. Or Hanukah. Or just a wonderful time with family and friends. We also want to thank you for a great year here at MD. We finally achieved our […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “Swing right in…”

   > The Situation I’m not a big golfer. But the street signs got me. On my way home a couple of days ago I was struck in the eye by a series of garage sale-type signs that shouted, “Huge Golf Sale. Last Day Today. Holiday Inn Express.” With an arrow on each sign pointing […]