Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: A simple little thing…

 > The Situation: Lunching at my favorite Chinese Restaurant. The owner comes by. Admonishes me for being a workaholic (I always bring homework with me). I ask him, “are you feeling the recession?” Big time, he replies. What does that look like in your case? I ask. Biggest effect, he tells me, is on home […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called scaryideas.com. The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: Provocative? You bet. But did it work?

 > The Situation: Today’s topic: Advertising. And how to make it work. Case in point: I picked up a copy of the local rag a couple of weeks ago—and was struck in the eye by a banner ad across the bottom of the front page. More accurately, I was struck by the photo in the […]

Today: Is Vancouver hosting an athletic event?

 > The Situation: I’m driving into Vancouver. I’m looking straight ahead. I’m trying not to see the “Welcome to Vancouver” sign—just over there to my right, on Grandview Highway. I’m almost past it. I’m going to pass it without looking this time. No. Darn. I couldn’t do it.  > The Idea: The idea is understating […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]