This week’s Idea: She does it…so why shouldn’t you?


with Neil Godin  She does it (meaning Google, of course), but wait – is Google really a ‘she’ – or is it a ‘he?’  Well. I think of Google as the mother ship of all search engines, and ships have always been referred to as ‘she’ – so I’m saying ‘she’ does it. Okay. So […]

Idea of The Week: Bring this coupon with you.

 > The Situation: I shop at Meridian Meats and Seafood, a small chain of four stores here in the Fraser Valley area of Metro Vancouver. On a recent visit, I entered an enter-to-win contest. My entry didn’t win (of course), but that’s not the story.  > The Idea: The story is the little invitation printed […]

Today: They came through…

 > The Situation: A couple of days ago, I told you about a coupon offer that I found in a coupon book (oddly enough). It was from a store called Meridian Meats and Seafood. And. As you may recall, they made me an offer that I could not refuse. So. I took that coupon into […]

Today: Here’s an offer I “can’t” refuse.

 > The Situation: Yesterday I told you about flipping through a coupon book. And I shared both my critical comments, and my positive comments, with you. Today, I want to tell you about a coupon in the same book that really rocks! The advertiser is Meridian Meats and Seafood, a brand-new store in my neighborhood. […]

Today: “Don’t make me an offer I ‘can’ refuse…”

 > The Situation: A coupon book. In my mailbox. I flipped through it. (Hey, last time I found a really good deal on something I really needed.) This time. Hmm. Mainly same old, same old. And I’m feeling my usual gag reflex when I look at some of the offers. (This is an occupational hazard.) […]

Today: “It’s the invitation—not the event!”

 > The Situation: Just left a meeting with a new marketing client. Planning their first attraction marketing event. A wine and cheese reception—where they will introduce a brand new (and very exciting) product/solution. Problem. Before we met, they sent out 300 invitations by snail mail—and—so far only eight people have responded. Ouch. What if nobody […]

Today: Not “that” kind of bonus…

 > The Situation: Given the AIG debacle, "bonus" is a bad word right now. But not for everybody.  > The Idea: The idea is nudging cautious buyers off the sideline and onto the playing field. In this case, the seller is none other than the uber sophisticated Ritz-Carlton. Here’s their headline in a Globe and […]

Today: Who said there’s no free lunch?

 > The Situation: Our intrepid webmaster/programmer, Stephen Young, sent me a recent copy of (the online edition of the Toronto Star), headlining the story of a Montreal restaurant that is pulling out all the stops in an effort to survive the recession. Their current promotion: Free lunch (or “whatever you want to pay”). Read […]

Today: “Buen Appetito”

 > The Situation: Said it before. And you know I’ll say it again: "Now is the time to take market share from competitors who are not using it." (Because they’ve reacted to the downturn by cutting back on their marketing and sales.) Today’s example comes from our intrepid seminar Registrar, Doreen Brown. She called to […]

Today: “Just six days to go…”

 > The Situation: On March 2, 2009….things change here at Marketing Dangerously…as we grow from a completely free service, to a monthly paid membership service. Wait. Don’t worry. You will still be able to access our daily MD articles—free of charge—on our blog. But our daily emails will only be sent to Gold Members who […]