This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

Idea of the Week: Take control of the selling/buying process

with Neil Godin Just got off the phone with a new sales and marketing coaching client. “So frustrating,” he groaned. “So frustrating.” (Long pause). And then he went on to tell me a sad, sad story that I have heard so many times before. Has what happened to him ever happened to you? Have you […]