Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: Skip all the marketing–just go get some customers!

 > The Situation Can we skip all this marketing and sales stuff, and just go get some customers? Yes. Of course. My clients do it all the time. And so can you. Here’s the story: A Marketing Dangerously member called me and said he was in a real conundrum. Wassup, I asked. Seems they make […]