This weeks Idea: In this story the plot sickens (er, thickens)…

sorry we're open--public domain

with Neil Godin It’s an email. From friend, neighbor and Marketing Dangerously member, Peter Holland. About an email that Peter received from a friend in Britain. About one of the most bizarre examples of customer disservice that I’ve ever come across.  Here. You be the judge… He just wanted to cut a board in half […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: A simple little thing…

 > The Situation: Lunching at my favorite Chinese Restaurant. The owner comes by. Admonishes me for being a workaholic (I always bring homework with me). I ask him, “are you feeling the recession?” Big time, he replies. What does that look like in your case? I ask. Biggest effect, he tells me, is on home […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: We can learn from city hall?

 > The Situation: Granville and Broadway. Vancouver. One of the city’s busiest intersections. Hustle. Bustle. Traffic. Buses. Horns. Lights. Noise. People crossing in all directions. People dying.  > The Idea: Yes, people die here. The intersection is one of the worst in the city for pedestrian deaths. But. In a burst of creative thinking that […]

Today: “Talk about a cliff hanger..!”

 > The Situation: Christmas sales may have been down 35 to 40% across the board this year—but not at Mad Dog Source for Sports in Vancouver. Mad Dog owner, Randy (“Mad Dog”) Bishop, kept his numbers up by repeating a sales promotion at his suburban Langley and Abbotsford stores, that has been wildly successful for […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “Thanks for understanding?”

 > The Situation: I’ve said it before. I’m saying it again. Don’t do anything that erects an artificial barrier between you and your customers. Example. I’m writing this while waiting for a friend at the Amtrack/Via Rail station. The train is late. I head for the convenience store to buy a paper. But. I come […]

Today: No, not “The Wall of Gloves…”

 > The Situation It’s that time again. Time to buy a new pair of driving gloves. Why? Because I lost one glove from the last pair—again. So, here I am at Mountain Equipment Co-op in Vancouver—walking up to "The Wall of Gloves." I stop, responding to a tumbling sensation in my stomach. ("Neil, not the […]