Marketing Dangerously Idea of the Week Tuesday, November 6, 2012 With Neil Godin

NorLang auto website

I was all set to drive to Seattle to speak at the ITEX Corporation’s annual meeting. In case you don’t know, ITEX is North America’s leader in cashless business transactions (i.e. barter), where businesses use ITEX dollars instead of cash to buy and sell services. But that’s not today’s story. So. If you want to […]

Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Today: They came through…

 > The Situation: A couple of days ago, I told you about a coupon offer that I found in a coupon book (oddly enough). It was from a store called Meridian Meats and Seafood. And. As you may recall, they made me an offer that I could not refuse. So. I took that coupon into […]

Today: “Please say thank you…”

 > The Situation: You’ve completed a really nice piece of work. The customer is delighted. So are you. It wasn’t easy but the outcome is awesome. Now what?  > The Idea: The idea is saying “thank you” to your customer is a way that reinforces the bond you’ve forged while doing the work. This topic […]

Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: Ab Fab Desserts? “Absolutely Fabulous!”

 > The Situation: A (big) room full of business people. At our sold-out seminar last week (on recession-proof marketing). In New Westminster, BC. This was an afternoon seminar that went longer than our usual (all the way from 1 to 5). Which is good. Except that this time I had forgotten to buy energy bars […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: A simple little thing…

 > The Situation: Lunching at my favorite Chinese Restaurant. The owner comes by. Admonishes me for being a workaholic (I always bring homework with me). I ask him, “are you feeling the recession?” Big time, he replies. What does that look like in your case? I ask. Biggest effect, he tells me, is on home […]