Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: Now “this” is a fridge magnet!

 > The Situation: Off to ABBA Dental Wellness Centre yesterday, for my regular cleaning and check-up. Always a great trip because they are a client as well as my dentist, and we’re a bit like family. On this trip, I brought along a brief one-page summary of marketing suggestions for 2009. And. Much to my […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “No occasion…just a chocolate.”

 > The Situation: I just left Bosa Foods, the great Italian style super mercado, off Boundary Road in Vancouver. I love the ambience of this place. The cheeses. The breads. The olive oils. The deli. The outdoor café—especially on a warm sunny day (does anyone remember those?). And…now I have a story about Bosa that […]

Today: Skip all the marketing–just go get some customers!

 > The Situation Can we skip all this marketing and sales stuff, and just go get some customers? Yes. Of course. My clients do it all the time. And so can you. Here’s the story: A Marketing Dangerously member called me and said he was in a real conundrum. Wassup, I asked. Seems they make […]