Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]

Today: “But we put up a sign…”

 > The Situation: It happens all the time. And it hurts. I’m talking about clients (and seminar participants) who are disappointed that something hasn’t worked—when their low-key approach almost guaranteed that it wouldn’t. This came up (again) at a workshop the other day with a group of business owners. These really smart, well intentioned people […]