This week’s idea: “I tell ya – events sell !”

with Neil Godin In my mail box. A simple black and white flyer. Folded. With the ambitious title, “The Walnut Grove News.” On the cover, photos of ReMax Realtors Dave Robles and partner, who bill themselves as “The Realtors who have SOLD more homes in Walnut Grove than any other Realtor.” (They note that they’ve […]

Idea of The Week: Need to dump the junk?

>The Situation: Maybe this idea is old (if it isn’t, it’s so good it should be), but it’s brand new to me. Driving through picturesque Fort Langley village on Sunday. The car (almost) stopped itself as I stared at a sign on a telephone post. It read, simply, “Garage Sale.” With a huge red arrow […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]