This weeks Idea: Grown up kids at home? Here’s a way out!

A “Parental Advisory” ad by Pilothouse

with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question:  “Does humor sell?”  I […]

This week’s idea: “I tell ya – events sell !”

with Neil Godin In my mail box. A simple black and white flyer. Folded. With the ambitious title, “The Walnut Grove News.” On the cover, photos of ReMax Realtors Dave Robles and partner, who bill themselves as “The Realtors who have SOLD more homes in Walnut Grove than any other Realtor.” (They note that they’ve […]