Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: Ab Fab Desserts? “Absolutely Fabulous!”

 > The Situation: A (big) room full of business people. At our sold-out seminar last week (on recession-proof marketing). In New Westminster, BC. This was an afternoon seminar that went longer than our usual (all the way from 1 to 5). Which is good. Except that this time I had forgotten to buy energy bars […]

Today: “Juice samples at Office Depot?”

 > The Situation: Shopping. At Office Depot in Langley, BC. When around the corner of the computer accessories aisle comes…a young lady with a tray of juice samples. Juice samples? At an office supply store? Okay. “Whatcha got?” I ask. “Jugo Juice samples,” she smiled. Nice.  > The Idea: The idea is action. You can […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called scaryideas.com. The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]

Today: “You want to do what?”

 > The Situation: “You want to do what?” he asked. “I think we should hang price tags from the chimneys,” I repeated. And. After a few moments of stunned silence, he replied, “Why not—I guess?” The scene was a real estate development near Edmonton, during the deep recession of the 1980’s. I was having a […]

Today: Is Vancouver hosting an athletic event?

 > The Situation: I’m driving into Vancouver. I’m looking straight ahead. I’m trying not to see the “Welcome to Vancouver” sign—just over there to my right, on Grandview Highway. I’m almost past it. I’m going to pass it without looking this time. No. Darn. I couldn’t do it.  > The Idea: The idea is understating […]

Today: “Sock and awe” game’s a big hit!

 > The Situation: A few week’s ago US Prez George Bush dodged a leathery bullet—when a young Iraqi journalist threw his shoes at him during a press conference.  Bad news for the journalist (still in jail). Good news for internet marketer Fubra World in England. Within hours of the shoe pitch, Fubra’s programmers posted a […]

Today: “Talk about a cliff hanger..!”

 > The Situation: Christmas sales may have been down 35 to 40% across the board this year—but not at Mad Dog Source for Sports in Vancouver. Mad Dog owner, Randy (“Mad Dog”) Bishop, kept his numbers up by repeating a sales promotion at his suburban Langley and Abbotsford stores, that has been wildly successful for […]