This weeks Idea: Rita Sheloff: “Marketing Machine”

First her van gets attention (note the eyelashes)…

with Neil Godin I met Marketing Dangerously member Rita Sheloff when she worked with one of my sales coaching clients, Hills Foods (purveyors of exotic meats and wild game), here in Coquitlam, BC., and I remember her telling me that she had a little business on the side. But. Since leaving Hills last October, her […]

This weeks Idea: NDP Dog Sweaters-Auf the Wahl…

Matt Toner and his barkin’ brigade. 
Photo by The Province.

with Neil Godin A photo. In the Province newspaper. One of the local rags here in OurTown (Vancouver, Canada). That I had to tell you about. So pull in your chair and listen up (please)… How do you campaign when campaigning can’t be done?  The photo is a picture of Matt Toner, a political candidate […]

Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Day: A town called Truth or Consequences? Who knew?

>The Idea: Today, a story in Fast Company magazine that you’ve gotta read. Here, I’ll print it for you: “In 1950, NBC’s quiz show ‘Truth or Consequences?’ was one of the most popular shows on radio (and later television). So when the show’s host, Ralph Edwards, announced on the air that he would broadcast from […]

Idea of The Week: A flash mob? Singing opera?

>The Situation: An email. From MD regular, Ellen Edwards. It says, simply, “I found this most enjoyable and I’m sure even non lovers of opera will too.” And what is Ellen referring to? Well, it’s a YouTube video about…   Wait. Wait. Why not just click here and have a look for yourself? >The Idea: Isn’t […]

Idea of The Week: A hundred Dollar Hamburger? Believe it!

 > The Situation: An invitation. From neighbor and regular MD contributor, Sandi Gray. To watch the season premiere of Celebrity Apprentice. I go. We watch. It’s fun. And (of course) we talk about Marketing Dangerously. Why?  > The Idea: Because it was dangerous for the men’s team to price their burgers at $100 per – […]

Today: Who said there’s no free lunch?

 > The Situation: Our intrepid webmaster/programmer, Stephen Young, sent me a recent copy of thestar.com (the online edition of the Toronto Star), headlining the story of a Montreal restaurant that is pulling out all the stops in an effort to survive the recession. Their current promotion: Free lunch (or “whatever you want to pay”). Read […]

Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called scaryideas.com. The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]