This weeks Idea: “Double your sales – in 90 days?”

90 Day Challenge!

with Neil Godin  If you’re located in the Metro Vancouver area, pull your chair in a little closer…I have something important to tell you. (If you’re not located here, listen anyway, because you may want to forward this to a business owner you know who does live here – and you may want to hear […]

This weeks Idea: “You don’t want the girls involved, do you?”

“The girls” at work. Hmm. (Photo credit: SBA)

with Neil Godin  I’m preparing. To conduct a workshop on customer service telephone skills. For the good people who staff the registrar’s office at a local college. And I’m puzzled. I’m puzzled because I still don’t understand a mindset – among both front line staff – and among management at all levels – that mentally, […]

This weeks Idea: Bite the wax tadpole?

KFC – “Eat your fingers off?”

with Neil Godin I love the outrageous – and the erroneous – in advertising. So. Every now and then I do a Google search for things like “Outrageous billboards,” and “Ad Bloopers.” Just for fun. How much fun? Try these: Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an […]

This weeks Idea: Yoga that’s too hot to touch?

The Yoga Guy. Fake questions. True answers. Brilliant marketing!

with Neil Godin His name is Chris Ridout. He’s the owner of Zoomer Yoga in Coquitlam, BC. You’ve never heard of him. And neither have I. But. Chris is using a marketing strategy that’s as old as the hills (and as new as tomorrow) to guarantee that a lot more people will have heard of […]