This weeks Idea: Yoga that’s too hot to touch?

The Yoga Guy. Fake questions. True answers. Brilliant marketing!

with Neil Godin His name is Chris Ridout. He’s the owner of Zoomer Yoga in Coquitlam, BC. You’ve never heard of him. And neither have I. But. Chris is using a marketing strategy that’s as old as the hills (and as new as tomorrow) to guarantee that a lot more people will have heard of […]

This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?

Daniel Arbour, Chair of the Canadian Model Forest Network explains

the “ThisForest” program to wood product manufacturers in Vancouver

Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well.  “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there […]

This weeks Idea: Grown up kids at home? Here’s a way out!

A “Parental Advisory” ad by Pilothouse

with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question:  “Does humor sell?”  I […]

S – x between buildings? Now “this” is marketing dangerously!

This “apology” was followed by the following (not so apologetic) text. Here. Read on…

with Neil Godin You won’t be able to read the text in the photo below, so here, let me read it for you: “The advertising campaign stating that ‘The Rolston was So Enticing Other Buildings Want To Have S – x  With It’ was considered alarming by a number of people. Yes, we did sell […]

This weeks Idea: A turkey is a turkey is a turkey – no more!

JD Farms’ insulated and branded turkey bag.

with Neil Godin I’ve been (unintentionally) saving this for you. I say unintentionally because I had tucked it away and just remembered that I want to tell you about it.  “It” being one of the cleverest (is that a word?) examples of creative packaging that I’ve ever encountered. Here. Have a look… This is the […]

This weeks Idea: Log home builder builds an engineering wonder at UBC

OLYMPUS DIGITAL CAMERA

with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

Idea of The Week: Are testimonials really effective?

>The Situation: I’m thinking about Melissa Musika. One of my all time favorite marketing and sales coaching clients, Melissa is a videographer. She used to produce video of all kinds – corporate videos, real estate videos, promotional videos, “virtual tour” videos – whatever a diverse clientele needed. But being all things (video), to all people […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Day: Have you read the gossip?

>The Idea: It’s an advertorial column in the local rag. Written by Chris Levis, of Levy’s Source for Sports here in Langley (Metro Vancouver), BC. Title: “Gear Gossip.” With stuff you’ve gotta know if you play hockey (one column is headed, “One piece hockey sticks – versatility that works for your type of play.” Another […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]