This week’s Idea: Truss question? Trust “The Wizard.”

Pacific Truss: Ask the Wizard!

with Neil Godin Trust me. Times are tough in the truss business. (Say that three times without tripping over your tongue).  The truss biz rises and falls with housing starts – and housing starts are flat-lining. When that happens competition is fierce – and, because everyone is so cost-conscious – this favors those who sell […]

This week’s idea: Want a formula for success? Just study everything John Charbonneau does – and then copy it.

John Charbonneau's Newsletter

with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And […]

Idea of The Week: A hundred Dollar Hamburger? Believe it!

 > The Situation: An invitation. From neighbor and regular MD contributor, Sandi Gray. To watch the season premiere of Celebrity Apprentice. I go. We watch. It’s fun. And (of course) we talk about Marketing Dangerously. Why?  > The Idea: Because it was dangerous for the men’s team to price their burgers at $100 per – […]

Today: “Got Space?”

 > The Situation: I just passed a business called Econo Storage in Langley, B.C. Out front: a reader board sign that reads: “That spare room. Want it back?” And I thought, wow, what a compelling message.  > The Idea: The idea here is “feature vs. benefit” in advertising. Normally these ministorage operations advertise “first month […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: Now “this” is an email!

 > The Situation: Just received an email from MD member Marj Bird, a stand-out realtor with Coldwell Banker in the picturesque town of Nanton, Alberta. Wow. What an email. Instead of the usual grey text, Marj’s missive is headed with a huge full color photo of the Rocky Mountains—with her portrait inset at the left—and […]