Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]

Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: The idea of the week is… “The trouble with old fashioned selling”

 > The Situation: I urge my clients (and you) to stop selling the hard way. Stop calling strangers to introduce yourself. Stop trying to get appointments with these people. Stop making pitches to them. Stop making mechanical “follow-up” calls to them. Just stop it. Why? Because. If you have to convince me (or persuade me) […]

Today: Here’s an offer I “can’t” refuse.

 > The Situation: Yesterday I told you about flipping through a coupon book. And I shared both my critical comments, and my positive comments, with you. Today, I want to tell you about a coupon in the same book that really rocks! The advertiser is Meridian Meats and Seafood, a brand-new store in my neighborhood. […]

Today: “It’s the invitation—not the event!”

 > The Situation: Just left a meeting with a new marketing client. Planning their first attraction marketing event. A wine and cheese reception—where they will introduce a brand new (and very exciting) product/solution. Problem. Before we met, they sent out 300 invitations by snail mail—and—so far only eight people have responded. Ouch. What if nobody […]

Today: “Enter to win–big!”

 > The Situation: One of my favorite business turnaround stories. The scene: An industrial supply business in Southern Ontario. During the huge recession of the 1980’s. Can’t mention the name because it was a turnaround (and they sold to one of "The Big Guys" a few years after we did this). Here’s the story.  > […]

Today: “Please say thank you…”

 > The Situation: You’ve completed a really nice piece of work. The customer is delighted. So are you. It wasn’t easy but the outcome is awesome. Now what?  > The Idea: The idea is saying “thank you” to your customer is a way that reinforces the bond you’ve forged while doing the work. This topic […]

Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: “Just six days to go…”

 > The Situation: On March 2, 2009….things change here at Marketing Dangerously…as we grow from a completely free service, to a monthly paid membership service. Wait. Don’t worry. You will still be able to access our daily MD articles—free of charge—on our blog. But our daily emails will only be sent to Gold Members who […]