This weeks Idea: “Double your sales – in 90 days?”

90 Day Challenge!

with Neil Godin  If you’re located in the Metro Vancouver area, pull your chair in a little closer…I have something important to tell you. (If you’re not located here, listen anyway, because you may want to forward this to a business owner you know who does live here – and you may want to hear […]

This weeks Idea: “You don’t want the girls involved, do you?”

“The girls” at work. Hmm. (Photo credit: SBA)

with Neil Godin  I’m preparing. To conduct a workshop on customer service telephone skills. For the good people who staff the registrar’s office at a local college. And I’m puzzled. I’m puzzled because I still don’t understand a mindset – among both front line staff – and among management at all levels – that mentally, […]

This weeks Idea: Bite the wax tadpole?

KFC – “Eat your fingers off?”

with Neil Godin I love the outrageous – and the erroneous – in advertising. So. Every now and then I do a Google search for things like “Outrageous billboards,” and “Ad Bloopers.” Just for fun. How much fun? Try these: Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an […]

This week’s Idea: Direct Mail is Dead. Long Live Direct Mail!

Dave Dubeau - direct mail in clear plastic

with Neil Godin In my (snail) mail box – an (other) package from Dave Dubeau.  I mean “another” package because I get many packages from Dave. And I mean an “other” package because this is like no “other” package that I’ve ever seen. Lemme explain. No. First lemme show you: Dave, who runs two very […]

This weeks Idea: This picture is worth “way” more than a 1000 words!

“The Wilderness,” is a 6x10-foot romantic log cabin
hand hewn by A Fine Logbuilding Co. Ltd. in Chilliwack, BC.

with Neil Godin First the picture. Then the story. So here’s the picture… Isn’t that phenomenal? You’re looking at a log cabin made the old way – before logs were peeled and cut to fit – the way cabins had to be made when trappers and explorers had to build shelter with few tools and […]

This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

This week’s Idea: Should you (could you) run a contest?

Billy Carpenter-Design a wine wall contest-MD

with Neil Godin  Our client, colleague and friend, Billy Carpenter, proprietor of Vin de Garde Modern Wine Cellars Inc. here in Vancouver, amazes us (again). This time with a contest inviting designers to submit their ideas for a wall mounted wine display system that Vin de Garde will manufacture. This is serious. The winner of […]

This week’s Idea: Truss question? Trust “The Wizard.”

Pacific Truss: Ask the Wizard!

with Neil Godin Trust me. Times are tough in the truss business. (Say that three times without tripping over your tongue).  The truss biz rises and falls with housing starts – and housing starts are flat-lining. When that happens competition is fierce – and, because everyone is so cost-conscious – this favors those who sell […]

This week’s idea: Want a formula for success? Just study everything John Charbonneau does – and then copy it.

John Charbonneau's Newsletter

with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And […]