This weeks Idea: Log home builder builds an engineering wonder at UBC


with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

Idea of The Week: Are testimonials really effective?

>The Situation: I’m thinking about Melissa Musika. One of my all time favorite marketing and sales coaching clients, Melissa is a videographer. She used to produce video of all kinds – corporate videos, real estate videos, promotional videos, “virtual tour” videos – whatever a diverse clientele needed. But being all things (video), to all people […]

Idea of The Week: Where do golf nuts go in downtown Vancouver?

>The Situation: Question: where can you eat, drink and breathe golf in Vancouver’s downtown concrete core? If you’ve ever met friend and MD member, Darrell Ross, you know the answer. It’s Vancouver’s first ‘golf cafe’ (named ‘Links Golf Cafe,’ to be precise), opening in Spring, 2011, at Burrard and Pender. I missed the  pre-opening launch […]

Today: “Passengers may now remove their clothes…”

 > The Situation: Brandon Roe shared another gem, and I’ve got to share it with you. Here’s the story…  A German travel agency called Ossiurlaub, has announced a brand new flight from the city of Erfurt to the Baltic Sea. So? So this is no ordinary flight. Once the plane is airborne, all passengers will […]

Today: “Eggs over easy?”

 > The Situation: I’m driving. And daydreaming about differentiation. (It’s an occupational hazard). Imagine, I’m thinking, what would happen if my favorite café offered breakfast with free run eggs. Do you know of "any" café that does? I don’t. Why don’t they? People like me, who like going out for breakfast but seldom do (because […]

Today: Have you entered this month’s OOTMOB?

 > The Situation: Our Marketing Dangerously “Baby Store Story Scout,” (and relatively new mom), Roxanne Reid Loughery, has done it again. This time, she alerts us to a new webstore called Raspberry Kids. Why? Because they are doing so many things just right. Example: OOTMOB—which means, “Out Of The Mouths Of Babes.” It’s a Raspberry […]