Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Week: I was forced to write this!

>The Situation: I’ve been pressing everyone – my marketing and sales training clients, and everyone attending my seminars – to start using YouTube. I stress that it’s now the world’s second largest search engine (because people are visual – and this is the most visual medium there is). Anyway, here’s the situation: I’m leafing through […]

Idea of The Day: They finally got my attention!

>The Idea: I wear glasses. Expensive glasses. They’re customized. And polarized. And progressively bifocalized (etc.). And. They’re completely unnecessary. But I’ve resisted laser eye surgery because, well, I’m a little nervous about messing with my eyesight. And. Because I’ve had this great excuse that it’s a high-price procedure. Now I have to suddenly face my […]

Idea of The Day: If they can do it we can do it!

> The Idea: We used to call them teaser ads – a sprinkle of very small ads throughout a newspaper that said, “see our big ad on page ten.” It was/is a great way to ensure readership of an expensive ad. But now the game has changed. Now we can all use inexpensive teaser ads […]

Idea of The Week: Any excuse will do – and I mean it!

 > The Situation: I mean it. Just about any excuse will do when you’re serious about attracting new customers. Any excuse to do what? To give ‘em a compelling reason to try you – or to try you out ‘again’ if they’ve sampled, but still haven’t bought. Here’s an excellent example.  > The Idea: It’s […]

Today: They came through…

 > The Situation: A couple of days ago, I told you about a coupon offer that I found in a coupon book (oddly enough). It was from a store called Meridian Meats and Seafood. And. As you may recall, they made me an offer that I could not refuse. So. I took that coupon into […]

Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: “If temptation hits, call me!!”

 > The Situation: I’m working with a brand new consulting client. The company is hurting—thanks to the free fall in the housing market. Challenge: How to rebuild business in a down economy. Solution: (As always). Look for ways to take market share from those who are not using it (i.e. competitors who have cut back […]