Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “May 2009 be your best year ever!”

 > The Situation: It’s a brand new year. And here at MD we’re excited. Why? Because at long last we’re ready to launch “Marketing Dangerously Gold.” MD Gold is the paid membership version of your e-letter/blog—and it adds huge value to the basic version. But wait. Don’t panic. The free version will continue—it will simply […]

Today: “McMarketing at the garden store…”

 > The Situation Yesterday I told you about McMarketing at Royal Bank branches. Today we’re off to the garden store. Well, sort of. I have before me the colorful 8-page Autumn 2008 edition of Garden Works’ glossy newsletter. Impressive, cover to cover. Especially the back cover. Because. It fits right in to our McMarketing theme. […]