Idea of The Week: I was forced to write this!

>The Situation: I’ve been pressing everyone – my marketing and sales training clients, and everyone attending my seminars – to start using YouTube. I stress that it’s now the world’s second largest search engine (because people are visual – and this is the most visual medium there is). Anyway, here’s the situation: I’m leafing through […]

Idea of The Week: Fitness Town Challenge raises brand awareness – and $17k for charity!

>The Situation: An email. From MD regular, Jimmy Gray, of The Portables. Introducing me to Sandy Gerber of NEXT Marketing and Design – and to Sandy’s client, Dai Manuel, COO of Fitness Town Stores. The email also alerted me to the news that Gerber/Manuel collaborated on a just-completed 90-day Fitness Town Challenge that raised more […]

Today: Now “this” is an email!

 > The Situation: Just received an email from MD member Marj Bird, a stand-out realtor with Coldwell Banker in the picturesque town of Nanton, Alberta. Wow. What an email. Instead of the usual grey text, Marj’s missive is headed with a huge full color photo of the Rocky Mountains—with her portrait inset at the left—and […]

Today: “31 Days of the Dragon…”

 > The Situation: If you’re reading this before breakfast, turn off the toaster, and pay attention. (Yes, your cell phone too. Go on. Turn it off.) Okay, now we’re ready. Today’s article is a tough one. If you are like most MD members, you do not use “social media” (remember that term) to market your […]