Today’s Challenge: Are my customers really on Facebook? (Part 2)

With Jonathan Christian @jdgem Yesterday, I completed my Social Media Master Class with Kemp Edmonds (@kempedmonds), and Mark Smiciklas (@intersection1).  (You can grab highlights by checking out #smmcyvr on Twitter.) Day by day I realize the more you know, the more there is to know! Last week, we started to consider where our audience is […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Day: This actually works!

>The Idea: This idea isn’t brand new – but it is effective. My colleague Jonathan Christian passed along a copy of a fax he received from another colleague (and MD member), Dave Dubeau. The handwritten message on the fax reads: “Time sensitive…sorry for the messy note, but I wanted to get this to you right […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: The little clock company that could!

>The Situation: Here at marketing Dangerously we’ve been watching with interest (for about two years) as Keven McTaggart has steadily built his little niche business into a successful mainstream player. His company is called ‘Anything on a Clock,’ and he’s located here in OurTown (better known as Vancouver, Canada). I want to tell you about […]

Idea of The Day: Want to attract customers? Start a parade.

>The Idea: Tired. Driving home from the airport. But I perk up, and slow down. Why? Because I’m looking at a parade of three cars just ahead of me. Each with a huge box on top (about the size of a refrigerator). Each adorned with identical signage – promoting a huge sale at Decor Home […]

Idea of The Day: Anglican bishops take to the streets in Toronto

>The Idea: Page ten. MetroNews. Across Canada. A photo of Anglican Archbishop Colin Johnson – in full ecclesiastical vestments – greeting commuters at a GO Train station in Toronto. Why? >The Key Point: Why? Because marketing is marketing is marketing. With church attendance in decline, Anglican bishops and ministers now take to the streets to […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]