This week’s Idea: Should you (could you) run a contest?

Billy Carpenter-Design a wine wall contest-MD

with Neil Godin  Our client, colleague and friend, Billy Carpenter, proprietor of Vin de Garde Modern Wine Cellars Inc. here in Vancouver, amazes us (again). This time with a contest inviting designers to submit their ideas for a wall mounted wine display system that Vin de Garde will manufacture. This is serious. The winner of […]

This weeks Idea: Log home builder builds an engineering wonder at UBC

OLYMPUS DIGITAL CAMERA

with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: It’s day one. And we have lift-off!

> The Situation: Saturday. The Hampton Inn. Langley, BC (Metro Vancouver) Canada. Our first Meetup – and the official launch of our 90-day Social Media Challenge. A full house, despite the warm and sunny weather. And Shane Gibson (co-author of the social media tome, ‘Sociable!’) entertained, educated and inspired us. Perfect. And now it’s Day […]

Idea of The Week: You stayed tuned – so here are the details…

 > The Situation: Well. I asked you to stay tuned for details of our first MD MeetUp (and the launch of our Marketing Dangerously 90-Day Social Media Challenge). And here you are. So, here are the details.  > The Idea: The idea is to ‘do’ what we know we ought to do to. In this […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: Want to succeed? Stop going to work!

 > The Situation: Billy Carpenter. Wine expert. Sommelier. Proprietor of Vin de Garde Cellar Systems in Vancouver–and a brand new marketing client. At our first meeting Billy said, "we’re doing okay, but I’m worried — because the phone has stopped ringing." Then we need to get you away from the phone, I said. He looked […]

Today: “It’s the invitation—not the event!”

 > The Situation: Just left a meeting with a new marketing client. Planning their first attraction marketing event. A wine and cheese reception—where they will introduce a brand new (and very exciting) product/solution. Problem. Before we met, they sent out 300 invitations by snail mail—and—so far only eight people have responded. Ouch. What if nobody […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]