Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Week: Social media and the net: a passing fad?

>The Situation: Jackson Triggs. A major Canadian winery. Just announced the introduction of their new label design, ‘Unity.’ Looks good. Why do I tell you this? Because. In their full page ad, there isn’t a word about the company. Or where they’re located. There’s no telephone number. No address. Their website is listed – but […]

Idea of The Week: It’s day one. And we have lift-off!

> The Situation: Saturday. The Hampton Inn. Langley, BC (Metro Vancouver) Canada. Our first Meetup – and the official launch of our 90-day Social Media Challenge. A full house, despite the warm and sunny weather. And Shane Gibson (co-author of the social media tome, ‘Sociable!’) entertained, educated and inspired us. Perfect. And now it’s Day […]

Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “Sock and awe” game’s a big hit!

 > The Situation: A few week’s ago US Prez George Bush dodged a leathery bullet—when a young Iraqi journalist threw his shoes at him during a press conference.  Bad news for the journalist (still in jail). Good news for internet marketer Fubra World in England. Within hours of the shoe pitch, Fubra’s programmers posted a […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “The envelope, please…”

 > The Situation Yesterday I talked about multi media marketing. Today, I want to isolate one element from the example I used yesterday. (Remember? I mentioned that Andrew Barber-Starkey used direct mail as part of his marketing of a seminar series titled, “The Q Solution,” featuring Alan Jaques). What I didn’t tell you, was that […]