Today: A “last minute club” for ad space?

 > The Situation: Many of us believe that recessions are at least partially media driven. I started my career as a newspaper journalist and I know that bad news sells papers. (In fact, a bad news day was called a “good news” day.) Anyway. Let’s say that this is at least partially true. Then. Let’s […]

Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: Is Vancouver hosting an athletic event?

 > The Situation: I’m driving into Vancouver. I’m looking straight ahead. I’m trying not to see the “Welcome to Vancouver” sign—just over there to my right, on Grandview Highway. I’m almost past it. I’m going to pass it without looking this time. No. Darn. I couldn’t do it.  > The Idea: The idea is understating […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “What’s another 70 years…”

 > The Situation: I was driving at the time. Couldn’t get my audio recorder out and in action fast enough. So the details are a bit sketchy. But here is the situation. Penfolds Roofing president, Ken Mayhew—famous for his radio commercials with radio station CKNW sports director and jockshock, Neil Mcrae (if “jockshock” isn’t a […]

Today: A word is worth a thousand pictures…

 > The Situation “There is no such thing as saver’s remorse!” Take a moment to savor these words. Here they are again: “There is no such thing as saver’s remorse!” Kinda profound, huh? For me, these words conjure up images of kids learning to save early in life—and adults buying what they can afford—with cash […]

Today: The Hummer…the little red trailer…and you.

 > The Situation A Hummer hauling a little red equipment trailer—complete with painters’ ladders on the top. Not a sight you typically see, so, I take a closer look. Now I’m at reading distance from the back of the trailer and I love what I see. There in white on a red background is a complete […]