Idea of The Day: Wanna fight?

> The Idea: Here in Canada last week, the gloves were off – and it was down and dirty. Why? Because every year at this time, our homegrown coffee and donut behemoth, Tim Horton’s, holds its “roll up the rim to win” contest – recognized world wide as one of the greatest marketing campaigns ever. […]

Today: “McMarketing at the garden store…”

 > The Situation Yesterday I told you about McMarketing at Royal Bank branches. Today we’re off to the garden store. Well, sort of. I have before me the colorful 8-page Autumn 2008 edition of Garden Works’ glossy newsletter. Impressive, cover to cover. Especially the back cover. Because. It fits right in to our McMarketing theme. […]