This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

This week’s idea: Now “this” is a win-win-win promotion

Bigstock Web Page

with Neil Godin This is brilliant. It’s an email. From Bigstockphoto.com. I am a frequent user – and a huge fan of BigStock. When I need a photo or illustration – for anything – an MD article, a landing page I’m putting together, an eBook I’m illustrating – whatever – I log in to BigStock; […]

Idea of The Week: Stuck in the wrong job?

>The Situation: Getting attention is getting easier. Case in point: Look at these photos that Danish personnel agency, jobsintown.de, attached to various kinds of vending machines (and a children’s ride). Brilliant? Or what? >The Idea: The idea is to come up with ideas – to step up to the edge of the box – and […]

Idea of The Day: It’s a smooth ride-guaranteed!

>The Idea: The idea today is creativity. No, let’s be more specific – the idea today (specifically) is brainstorming. Brainstorming is my Number One tool when helping clients with their marketing and sales programs – and I love to hear stories about how others use it as well. So. Here’s a story… >The Key Point: Our story […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Day: Want to attract customers? Start a parade.

>The Idea: Tired. Driving home from the airport. But I perk up, and slow down. Why? Because I’m looking at a parade of three cars just ahead of me. Each with a huge box on top (about the size of a refrigerator). Each adorned with identical signage – promoting a huge sale at Decor Home […]

Idea of The Day: Anglican bishops take to the streets in Toronto

>The Idea: Page ten. MetroNews. Across Canada. A photo of Anglican Archbishop Colin Johnson – in full ecclesiastical vestments – greeting commuters at a GO Train station in Toronto. Why? >The Key Point: Why? Because marketing is marketing is marketing. With church attendance in decline, Anglican bishops and ministers now take to the streets to […]

Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Day: Look at this photo!

>The Idea: Opened an email from TeamBuy Vancouver at 6:30 this morning. Telling me about today’s buy: $12 worth of sushi – at Kaide Sushi in Yaletown (Vancouver) – for just six bux. I bought the offer immediately. Why? A great picture’s worth about a zillion words, so here, take a look at this: >The […]