Idea of The Week: To %@&# with the NHL – Go Canucks Go!

with Neil Godin >The Situation: “Go Canucks Go!” There, I said it, and I’m not sorry. (Now I’ve gotta watch my back, because the NHL Trademark Police could be anywhere).  But it was worth it – and I’m not alone. We received a lot of (positive) feedback on last week’s article about Kingsway Honda and […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]

Idea of The Day: Anglican bishops take to the streets in Toronto

>The Idea: Page ten. MetroNews. Across Canada. A photo of Anglican Archbishop Colin Johnson – in full ecclesiastical vestments – greeting commuters at a GO Train station in Toronto. Why? >The Key Point: Why? Because marketing is marketing is marketing. With church attendance in decline, Anglican bishops and ministers now take to the streets to […]

Idea of The Week: Can this be legal?

>The Situation: This can’t be very smart. It’s an ad – run by H&R Block (the Big Guys in tax preparation with 22 million customers worldwide) – offering to teach people how to do their own tax returns. Why would they do that? Because they can’t lose. If you sign up for their course, you […]

Idea of The Week: Are you ready for ‘this’ emergency?

>The Situation: This is brilliant. Knowing the reason why many of us avoid crowded city buses, Gillette Right Guard Deodorant marketers hit a home run with what I’m calling ‘the guerrilla marketing campaign of the year.’ See what you think… >The Idea: The idea was to take full advantage of our fear and loathing of […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]

Idea of The Week: A flash mob? Singing opera?

>The Situation: An email. From MD regular, Ellen Edwards. It says, simply, “I found this most enjoyable and I’m sure even non lovers of opera will too.” And what is Ellen referring to? Well, it’s a YouTube video about…   Wait. Wait. Why not just click here and have a look for yourself? >The Idea: Isn’t […]

Idea of The Week: Where would you walk slowly and touch everything?

 > The Situation: South Granville Street. Vancouver. A sunny Saturday. Perfect day for lunch at Ouisi (pronounced wheez-ee), which is short for Louisiana, which is short for spicy hot, delicious food), and a little walkabout. Which brings me to this week’s item.  > The Idea: The idea this week is to do exactly the opposite […]

Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]