Idea of The Week: Got a problem? There is ‘always’ a solution!

with Neil Godin >The Situation: Times are tough in debt-shattered Ireland. Tens of thousands of young adults are fleeing the country in search of jobs – as the country’s economy goes from bad to worse. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused to leave – and has captured the nation’s […]

Today’s Challenge: Are my customers really on Facebook? (Part 2)

With Jonathan Christian @jdgem Yesterday, I completed my Social Media Master Class with Kemp Edmonds (@kempedmonds), and Mark Smiciklas (@intersection1).  (You can grab highlights by checking out #smmcyvr on Twitter.) Day by day I realize the more you know, the more there is to know! Last week, we started to consider where our audience is […]

Idea of The Week: Need to dump the junk?

>The Situation: Maybe this idea is old (if it isn’t, it’s so good it should be), but it’s brand new to me. Driving through picturesque Fort Langley village on Sunday. The car (almost) stopped itself as I stared at a sign on a telephone post. It read, simply, “Garage Sale.” With a huge red arrow […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Week: I was forced to write this!

>The Situation: I’ve been pressing everyone – my marketing and sales training clients, and everyone attending my seminars – to start using YouTube. I stress that it’s now the world’s second largest search engine (because people are visual – and this is the most visual medium there is). Anyway, here’s the situation: I’m leafing through […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]

Idea of The Week: You’re gonna hate me – but I had to do it!

>The Situation: You’re gonna hate me – but I had to do it! >The Idea: They’re sexist, racy, and inappropriate. So. Let’s have a look at ’em. I’m referring to two of the most outrageous car ads chosen by web designer and blogger, Alex Frison, at www.notaniche.com . The two television spots are included in […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Day: Look at this photo!

>The Idea: Opened an email from TeamBuy Vancouver at 6:30 this morning. Telling me about today’s buy: $12 worth of sushi – at Kaide Sushi in Yaletown (Vancouver) – for just six bux. I bought the offer immediately. Why? A great picture’s worth about a zillion words, so here, take a look at this: >The […]